DIRTT developed and uses a software program created specifically to
design and manufacture the walls. ICE® minimizes the complexity of
design for clients and manufacturing costs. It allows designers to work
with DIRTT Walls without in-depth product knowledge, such as how
modules connect together and other specifications. ICE has had such a
huge impact that “ICE EDGE”, a wholly owned subsidiary was formed to
apply this technology to other industries. This technology is now being
used in several other industries such as modular housing, command and
control environments, and office furniture.
“ICE® sets us apart from our competitors and allows us to seamlessly
and radically change our product over time,” Mr. Gosling says. “We
never build the same thing twice.”
For now DIRTT is focusing on offices. Their future lies in wherever drywall exists, in particular residential construction.
“When the kids go off to college, you don’t paint their room. Their
room is gone,” Mr. Gosling jokes. “DIRTT is about addressing what the
world is about today and what it might be tomorrow.”